Shorten loading times with WP Rocket
Shorten loading times and increase ranking with the WordPress Rocket Plugin
While content and relevance are still the most important factors in ranking Google & Co, loading times also impact search engine visibility. However, above all, it’s about the user experience – studies have shown that a long page load time immediately leads to lower sales in online shops because the user quickly loses interest when he has to wait too long and changes to other sites. Fast load times, on the other hand, increase the length of stay, which in turn has a positive effect on the ranking. The load time factor should therefore not be underestimated.
In order not to ruin the whole effort for the search engine optimization of a web page by a too long page load, it is so enormously important to optimize the loading speed. For WordPress websites, there is a very useful plugin called Rocket.
How does WP Rocket reduce load times?
WP Rocket uses several measures to optimize the speeds of a page. First and foremost, Rocket is a cache plugin, meaning that the browser receives commands from Rocket to cache static content. This causes that new PHP requests must not constantly be carried out.
WP Rocket is also very user-friendly and easy to install. The user does not have to be an expert in web development; it’s enough to put a few check marks and the bot, which runs in the background, does the rest.
Testing the speed of the website
To test the performance of WP Rocket, it is best to use tools that measure the speed of websites, such as https://tools.pingdom.com/. First, you measure the load time with disabled, then with activated Rocket plugin, and you can immediately see the difference. Shortening loading times with Rocket differs depending on the website, but often, this can be as much as 50 percent or more, which is definitely noticeable to the user and significantly improves the user experience.
WordPress Rocket is available for an annual fee of 39 €, with only the support and updates removed after the first year, the plugin itself remains active.